67 percent of #MinorityOwnedBusinesses respondents said they actively pursue government entities as clients. #MBEs
For number of business partners, MBEs are on both ends of the spectrum
We asked survey respondents how many business partners designated them as a diverse supplier, and the results for MBEs were quite interesting. Although responses showed a somewhat even range, 21 percent said zero, and 22 percent said 10 or more. We didn’t see these high numbers on both ends of the spectrum for any other diversity category in our report (WBEs, for example, came in at 18 percent for both choices). Is this all-or-nothing result an indicator that best practices are hyper-important in deciding whether a minority supplier thrives or struggles? Or is it just a statistical anomaly? After all, 57 percent of respondents still came in at 1-9 suppliers. This will be an area we pay careful attention to in future reports.
Networking is still king
When asked to list the top three ways MBEs find suppliers, networking led the pack at 73 percent. This is a six-point increase over 2017, yet slightly lower than non-MBEs (of which 75 percent picked it). Surprisingly, other top MBE choices varied significantly from other diversity categories. Registration sites were cited by 52 percent of MBEs (which is a drop of five points from last year), as opposed to 40 percent for non-minority differences. We also saw a disparity with emails (49 percent for MBEs versus 37 percent for non-MBEs) and RFPs (49 percent versus 42 percent). Alternately, only 33 percent of MBEs picked cold calls in their top three, less than the 38
MBEs are also certified in other diversity categories
A majority of MBE respondents—58 percent—also identify themselves in another diversity category, and 24
As consumers, supplier diversity matters to MBEs
Once again, our survey asked this question:
As a consumer, does an organization with a supplier diversity program influence whether or not you will buy from them?
With MBE respondents, 38 percent claimed a supplier diversity program strongly influenced their decision to buy from an organization. Another 38
Which statistic in this report surprised you most?