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CVM Supplier Diversity Blog

John Suarez

John Suarez is the Marketing Manager at CVM Solutions where he is in charge of the marketing strategy, including content creation, branding, advertising, website management, user acquisition, and public relations. He has dual degrees in Marketing and Business Management from Illinois State University.

Recent Posts

Lightfoot Wins Chicago: What Increased Diversity in Public Office Means for Supplier Diversity

We are living in a historic era of diversity and representation. The 2018 midterm elections saw the most diverse group of citizens sent to public office in the United States since our country was founded.

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What the Growing Role of Women-Owned Business Enterprises Means for Our Communities

In 2018, the #MeToo movement made it clear that women continue to face unequal treatment and challenges in the workplace. Although there’s still considerable progress to be made, the history of women in business proves that change is more than possible—it’s also profitable.

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Supplier Diversity and Employee Diversity: Two Sides of the Same Coin

In the past, businesses viewed corporate diversity initiatives as only a form of social responsibility and a means of complying with national standards. Today, it’s becoming clear that both workplace and supplier diversity have even more potential business payoffs. Among other benefits, supplier diversity has been shown to boost innovation, improve brand perception, drive expansion into new markets, create sustainable business growth, and increase profit margins. As you look to make supplier diversity a priority for your business, however, don’t overlook its equally important counterpart—employee diversity.

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The State of Supplier Diversity in Europe

Although the history of supplier diversity legislation can be traced back to the United States during the civil rights movement, diverse procurement initiatives have since been adopted by a variety of Western nations. Building on the framework established by the U.S., European countries have made impressive strides with regard to diverse procurement practices. On its most recent list of the top 15 companies for supplier diversity, DiversityInc named two U.K.-based companies: Ernst & Young (EY) and PricewaterhouseCoopers (PwC). Below, we’ve outlined the brief history of supplier diversity in Europe and where these initiatives stand today.

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State of Supplier Diversity in the Professional, Scientific, and Technical Services Industry

It’s no secret that the services industry is unique. Rather than selling hard goods, service businesses sell processes, ideas, and expertise. Marketing these intangibles presents its own challenges. For starters, service businesses need to put more effort into defining the value and quality of their service to justify their price tag. Establishing this framework of comparison is vital when there aren’t clear attributes to point to. Because a service isn’t something that can be returned, customer satisfaction has a greater influence on brand perception, retention, and referrals.

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For over a decade CVM's mission has remained unchanged: lead the transformation of Supplier Diversity program management and support Supplier Diversity programs. CVM helps corporate supplier diversity programs in every stage of their evolution; from those that are just getting started, to the most advanced, world-class programs. Equipped with unparalleled data intelligence, superior technology and expert guidance, businesses can effectively establish and advance their Supplier Diversity initiatives.