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CVM Supplier Diversity Blog

John Suarez

John Suarez is the Marketing Manager at CVM Solutions where he is in charge of the marketing strategy, including content creation, branding, advertising, website management, user acquisition, and public relations. He has dual degrees in Marketing and Business Management from Illinois State University.

Recent Posts

10 Reasons to Invest in a Supplier Development Program

As more companies grow savvy to the benefits of cultivating a diverse supplier base, supplier diversity programs have grown in popularity and in number. For a supplier diversity program to succeed long term, however, it needs to have a sustainable growth strategy—that’s where supplier development programs come into play.

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State of Supplier Diversity in the Professional, Scientific, and Technical Services Industry



It’s no secret that the services industry is unique. Rather than selling hard goods, service businesses sell processes, ideas, and expertise. Marketing these intangibles presents its own challenges. For starters, service businesses need to put more effort into defining the value and quality of their service to justify their price tag. Establishing this framework of comparison is vital when there aren’t clear attributes to point to. Because a service isn’t something that can be returned, customer satisfaction has a greater influence on brand perception, retention, and referrals.

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Creating a Supplier Diversity Strategic Plan from Scratch



Every successful supplier diversity program was born out of a comprehensive strategic plan. Creating this framework up front will help you align your organization behind common objectives and empower the growth of your supplier diversity program down the line. But where should you begin? And what should your strategic plan include? Below, we’ve outlined seven key steps to follow to set your organization up for success.

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Social Responsibility and Supplier Diversity: How the Two Align

For years, decades even, supplier diversity was seen as only a social responsibility issue. A means for corporations to address social injustice through increased opportunities for minority and underrepresented business owners.

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Three Ways to Help Women-Owned Businesses Succeed

We are living in a golden era of women entrepreneurs. Women are launching businesses at a faster rate than ever before in history, outpacing men by 114 percent.

According to the latest American Express State of Women-Owned Businesses Report, the number of women-owned businesses (WBEs) increased from 402,000 (4.6 percent of all firms) in 1972 to 12.3 million (40 percent of all firms) in 2018. Employment surged from 230,000 to 9.2 million. Revenues rose from $8.1 billion (representing 0.3 percent of all firms’ revenue) in 1972 to $1.8 trillion (4.3 percent of total firms’ revenue) in 2018.

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For over a decade CVM's mission has remained unchanged: lead the transformation of Supplier Diversity program management and support Supplier Diversity programs. CVM helps corporate supplier diversity programs in every stage of their evolution; from those that are just getting started, to the most advanced, world-class programs. Equipped with unparalleled data intelligence, superior technology and expertise guidance, businesses can effectively establish and advance their Supplier Diversity initiatives.